Trivial Pursuit? Simplifying the Energy Message
A BUZZFLASH NEWS ANALYSIS
by Christine Bowman
John McCain and the GOP seem to think they've found something that will resonate with voters. It's the lowly tire gauge. John McCain is selling them on his site.

The GOP sure likes to simplify political issues.
Boiling energy policy down to a tire gauge is convenient. Whether voters know how to use one or not, they can conjure up the tire gauge. At the GOP convention, they could wave them around or jab them in the air. It can provide a little chuckle and ward off any impulse to wonder about McCain's voting record or policy positions on energy.
With tire gauge in hand or in mind, a person can poke fun at anyone else who might think Americans waste a lot of energy. Or that drivers could possibly save a little money and burn a little less fuel.
They wouldn't need to recall that candidate George W. Bush promised in 2000 that he "would work with our friends in OPEC to convince them to open up the spigot, to increase the supply."
When Governor George Bush said that, the cost of a gallon of gasoline in the U.S. averaged $1.81.
The problem the tire gauge presents to Democrats is not how to better explain their multi-pronged energy policy. Instead, the important question is: What ridiculous, mocking, trivializing shorthand can Democrats substitute for the McCain tire gauge?
They could run an ad showing the aging "Straight Talk Express" bus with all tires gone squishy flat.
How about images of a rusty oil rig in every suburban back yard?
Maybe a little video clip would do the trick, showing the gas pump numbers rolling ever upward? Or a gas gauge pointer hovering below "Empty"? The voice over could be Dubya's own words about opening up the spigot.



Open Spigot
Democrats also could put VP Cheney's picture in front of a locked-up, closed-door meeting room labeled "Energy Task Force, 2001." Picture chains across the doors, or some crime scene tape.
Or what about showing a nice Arizona swimming pool filled with bubbling crude? The Bush-Cheney-McCain crew could be enjoying a nice dip. Maybe McCain should be dressed like Jed Clampett.
If that's too complicated, could we put John McCain's face on the "Wizard of Oz" Tin Man's body, with oil can in hand?
As Jonathan Alter pointed out on the August 4 "Countdown with Keith Olbermann," the GOP has long since trivialized Jimmy Carter's broad-based and visionary energy plan by boiling it down to the silliness of a Mr. Rogers style sweater. Having successfully smeared President Carter, they now hope to link him and Barack Obama in the minds of voters. Gosh darn, those Democrats sure think small ... and they blame Americans for their own problems!
More recently, of course, the GOP mocked John Kerry's long career in the Senate with a pair of flip-flops. It made no sense, but it was fun.
Can't Democrats have a laugh of their own now? After all, Democrats are Americans, too. Sometimes even they get tired of thinking deeply.
* * *
Quoting the former chairman of the U.S. Nuclear Regulatory Commission:
"If we fail to think about the [energy] issue appropriately, if we trivialize the complexities, or yield to the temptation to wish for a magical 'quick fix,' we will not get there from here," said Shirley Ann Jackson, Ph.D., President of Rensselaer Polytechnic Institute. "We must know where we are and where we must go. We must get the goal right, get the plan right, and get it done."
She also said:
"As a way of framing our understanding, I would suggest that we must think in terms of BTUs--not the British Thermal Units of energy or heat--but Behaviors, Technologies, and Underlying Principles," Jackson said. "We must create the incentives, disincentives, and level of awareness needed to alter individual behaviors, corporate behaviors, and--leading by example--governmental behaviors."
Lack of a Comprehensive Global Energy Security Roadmap Putting The U.S. At Risk (foxbusinesss.com)
A BUZZFLASH NEWS ANALYSIS
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